Real-time collection optimization for Shopify
Plextion reorders the products on your collection pages so more shoppers convert and those shoppers spend more, leading to higher revenue and profitability of your storefront. We prove it with built-in revenue attribution.
Why collection order matters
- Position determines purchase — The first two rows of a collection carry an outsized share of clicks, adds to cart, and revenue.
- Collections are conversion funnels — Every position is a merchandising decision. Optimize the funnel and you optimize the store.
- Shopping behavior is dynamic — Purchase intent shifts constantly, so your category pages should not sit static.
The problem with static merchandising
- Buried winners — Trending sellers sit below the fold, so your best products never get the shelf space they earn.
- Wrong first impression — New shoppers see the wrong products first, and the page fails to guide them toward what converts.
- No freshness — Returning shoppers see the same grid every visit.
- Lost revenue — Merchants end up guessing instead of optimizing, which costs conversion and AOV.